Laokoon ® had its debut at the 100% Design exhibition in London mid September 2012. The Hungarian manufacturer specializes in uniquely woven materials consisting of weft bands that can slide over one another allowing a metamorphosis. It can take organic, three dimensional and transformable shapes and can be used for the coating of any kind of object, shading systems, screens, fashion accessories, etc.
The founder Zsuzsanna Szentirmay – Joly studied textile and traditional Gobelin tapestry, later Visual Arts and Design at the Moholy-Nagy University of Art and Design in Budapest. Zsuzsanna completed her Doctor of Liberal Arts degree in Ecological Thinking in Textile Art in 2008. During and after her studies, Zsuzsanna acted as lecturer in the field of textile crafts and designs. She founded Laokoon Ltd. in 2011 to manufacture her award-winning innovation that can be applied in a wide range of areas such as fashion, interior design, architecture, art design, etc. Laokoon focuses on the production of small series of high quality interwoven structures and also takes client specific orders. To enable its business expansion and to capitalize on the huge potential of its highly innovative, first-mover product, a venture capital company invested in Laokoon shortly after its foundation.
Laokoon’s debut in London was very successful. Several potential clients approached the founder as well as other companies showed serious interest in a future cooperation.
Source of images: courtesy of Laokoon.
UPDATE [March 14, 2013]: New company presentation and video is out. Please see below.