Concrete – we see this material day-in and day-out. Some of us associate concrete with something – let’s say – not so exciting. It is usually gray and cold and is not really the source of huge emotions. But concrete is working its way up and it is gaining popularity in every aspect of our lives. IVANKA – the Budapest based lifestyle brand – dedicates itself exclusively to concrete and performs magic with it.
IVANKA was founded by Katalin and Andras Ivanka in 2003 and they envisioned a brand that goes beyond thought boundaries of the neglected everyday material: concrete. Since the company foundation, IVANKA as a brand has made a name for itself in the design scene. Starting with their unique, customizable concrete wall panels, special monolith staircases, bathroom facilities and high quality concrete loud-speakers, they expanded the brand with the famous ‘Flaster’, floor or road covering tiles. IVANKA counts e.g. the prestigious Liberty of London on its client list, where the ‘Flaster’ floor covering tiles have been laid out on the recently renovated floors of Beauty Hall. Ivanka also addresses a European taboo topic such as e.g. death and launched the ‘Afterlifestyle’ segment in 2010, whereby they presented the ‘Seeyou Gravestone’ to the public.
It feels like that the Ivankas let a bomb explode almost every year. During the recent Fashion Week in Paris IVANKA launched its fashion label ‘Concrete Genesis’ at the Tranoi trade show. Since the core of the brand is concrete, it is more than obvious that they have come up with something totally innovative: Katalin Ivanka invented a new type of textile that follows the aesthetics of concrete. She teamed up with two fashion designers to launch her first fashion collection consisting of ready-to-wear and stunning accessories for ladies. Who would have thought of concrete as fashion accessory and as an inspiration? The new Concrete Genesis collection was a total success and received huge attention from opinion leaders and buyers from the fashion industry. Complementing the fashion label IVANKA also offers a jewelry collection as well as gift items.
It is truly unbelievable how much can be done with a material such as concrete. Using the best technology available paired with creativity and passion, only the sky is the limit. Starting from a small husband and wife team, the founders have managed to build a successful, professionally organized company that now has become very attractive to investors.
Inspiring story, amazing work, made in Budapest. And I know – there is something else in the works. So stay tuned.
Source of images: IVANKA.