Last month I posted an article about the upcoming Central European Fashion Days that was scheduled to be held early June 2013. Due to the flooding of the Danube, the fashion show and conferences part of the event had to be postponed to last weekend (June 22, 2013), whereas the buying event was still held as scheduled. I must say hat off to the organizers for reacting quickly and making re-arrangements accordingly as it was surely similar like walking a tightrope, to coordinate and reschedule the lot of invitees, brands, caterers, models, guests, backstage personnel, bloggers, journalists, etc.
Unfortunately, I could not be at the event in person but I did bless the live-stream by Ustream. Even though I sadly missed out on the great atmosphere, I could watch the show from the beginning to the end. Let me just start with the fact that after the show I have immediately placed a few pre-orders as there were some stunning pieces on the runway that will probably be sold out at regular prices as soon as they hit the stores.
The event itself was divided into three main sections: in the first section Hungarian designers from previous years’ finals – called Alumni – showcased their SS13 collections. The second section was named ‘Visegrad Show’ relating to the Visegrad countries and established designers from Poland, Czech Republic, Slovakia and Hungary showed their AW14 collections. And the last section of the event was dedicated to those 11 Hungarian newcomers and 2 so-called ‘oldhands’ designers, who applied to the Re-Button It! competition and showed a capsule collection consisting of 5 outfits, inspired by the Central European region. At the end all designers of event’s the final section were awarded with great and useful prizes that will help their brands grow and gain more visibility.
Instead of analyzing & judging ‘who designed what, why and how’, I would like to emphasize that these types of events in general are extremely crucial for the development of the region by giving talents the chance to show their potential. But what equally important is that this event now attracted an international audience and buyers, fashion aficionados, bloggers from different countries came to Budapest to see what the region has to offer in terms of fashion. The fact that Jarrad Clark, Global Production Director of IMG Models Worldwide (that is also the main organizer of Mercedes-Benz Fashion Week, Berlin Fashion Week, Milan Fashion Week and London Fashion Week) and his team attended the event proves the thesis that there is interest and potential in the region and it might become a strategically important hotspot.
My personal opinion is that a lot of the seen designs by newcomers could very well be hanging in fashion stores anywhere in the world and would make a stand given their competitive advantage of being wearable & unique, made of high quality materials & affordable – I think this will be the key to their future success. Obviously, fashion is a very emotional sector, it is totally irrational and that makes it so exciting: countless opinions, preferences, wishes, likes and dislikes. Overall, the event was a success with close to 60 designers showing over 400 outfits. I do not even want to start thinking about what might have been going on in the backstage area. . . But hopefully the event will be continued with an even larger reach.
Below please find a selection of images featuring the capsule collections by newcomer designers. To have a look at the stunning designs by the more established creators, you can watch the recorded event on Ustream (I particularly loved the AW2014 collection by Dori Tomcsanyi and Konsanszky…):
Visegrad Fashion Show Part I.: Lenka Srsnova, Maria Stranekova, NUBU, Sistersconspiracy, ARTISTA, Anh Tuan, and Zuzana Kubiczkova.
Visegrad Fashion Show Part II.: Dori Tomcsanyi, Justyna Chrabelska, Marcel Holubec W., Hana Zarubova, Konsanszky, and Anda.
And here along goes to the Re-Button It Competition Final.
Photos by Istvan Kiraly.
Winner of the first prize in the category Oldhands Clothing: Bao Bao Collection by NUBU.
Winner of the first prize in the category Newcomer Clothing: Orsolya Csik.
Newcomer collection and audience favorite: INER by Renata Gyongyosi.
Oldhands collection by Dori Tomcsanyi.
Newcomer collection by Zsuzsanna Jani.
Newcomer mens’ collection by Wonderground.
Winner of the first prize in the category Oldhands Accessories: MASAMOD by Virag Ildiko Erdei.