Nanushka is the childhood nickname of head designer Sandra Sandor. Born in Budapest, Hungary Sandra graduated from the London College of Fashion, only to return to her home town to establish the label.

Through her collection Sandra aims to combine playful cuts and lush fabrics with elegance and comfort to create collections that exude a harmony which contrasts the overwhelming noise of the big-city experience. Nanushka is fashion for the urban nomad, for those who are on the move but always at home.

Though Sandra’s collections are finding new followers in every corner of the world and the brand is aggressively expanding into new markets, it is still based in Budapest, Hungary, where it recently opened its flagship store. The store’s unique design received praise from over 250 design blogs from Moscow to Rio and whether to shop or just admire, it has become a must-see tourist destination.

To enable her expansion plans, a Hungarian investment consortium invested into Nanushka at the beginning of 2012. Nanushka is usually showing her new collections in New York and Paris during Fashion Week as well as of course in the Hungarian capital, Budapest. Her collections can be found in the coolest boutiques in New York, London, Tokyo, Wellington and in other cities around the world.

Nanushka takes pride in producing her collections exclusively in Hungary and so she gives her brand an even stronger credibility and strengthens her ties to her roots.

For a glimpse about the new collections and for more news have a look at the Nanushka website: .

Photos: courtesy of Nanushka.